It all started in 2001 when Gary Erickson, co-owner of Clif Bar and Company, and an avid biker, had an epiphany while on vacation in Greece. As he watched his daughter Lydia play in the surf, he started wondering what the future would hold for her as a woman and as an athlete.
Ignited by that moment and encouraged by his wife Kit, Gary decided to create a professional women’s mountain bike team and to support them with resources and compensation on par with male counterparts. This was not only a perfectly natural fit with the CLIF Bar/LUNA philosophy, it was the beginning of a serious commitment to women in sports.
As the LUNA Chix Pro Team thrived and branched out to include other competitive sports, we thought, hey! Why not encourage all women to get involved stay active and be healthy?
LUNA recognized the importance of getting women involved in sports at every level as well as the sheer power of bringing women together in their communities. So, LUNA Chix Local Teams were launched in 2002.
Is there a LUNA Chix Local Team near you? Find out here.